So what do you do? You are running an independent business, one which your family relies on to make ends meet, one on which your employees rely on to provide them with a wage and a good place to work.
You are very proud of your products, your company, your branding and your staff and rightly so, a lot of hard hard work has gone into it. Your staff are proud to work for you, and equally proud of the products they serve and the place they work.
Then, a customer brings into your store, another coffee, or tea, or food, from another business, perhaps a chain store, and promptly sits down and starts to eat or drink it. Sometimes they are meeting someone else and have ‘just happened’ to have bought that drink on the way. Other times it is a blatant ‘let’s eat my lunch here as well while I have a coffee’.
We see this is being a bit funny really, the cheek of some people, while some of our customers who do it have a bit of an embarrassed laugh and ask us to throw it out. ‘Ha ha, oops, yes it’s a Costa, yes please throw it out’
We deal with it in two main ways. Firstly, I’m sorry, but it’s not allowed. I mean seriously. If I was to take my own lunch or bottle of wine into our esteemed and respected friends across the road at Riding House Cafe, or any reputable establishment for that matter, and sit down and eat/drink it, I’m sure they would be the same. Like…’What is he doing??’
We are, as we always try to be, polite and respectful to the customer. If they have met someone else who has bought one of our drinks, we will ask politely if the person will kindly empty their drink into one of our own branded cups and then they are fine to continue with their meeting.
If they have brought their own food, then I am sorry but I must ask you to pack that away and eat it elsewhere.
We do not try to embarrass, we do not belittle and we do not try to offend. Twenty five years of experience in dealing with customers in hospitality comes to the fore as well as staff trained how to deal with the situation. However, there is no way that you are going to sit in our cafe, in our business with another branded cup of of coffee or your own lunch and think it’s okay. We will approach you and ask you politely to either remove the said item, or continue on your way. I think that’s fair, don’t you?
Peter Dore-Smith
Director
Kaffeine Ltd
66 Great Titchfield st.
15 Eastcastle st.