How many coffees do you make per day? - An Explanation

If you want to own a coffee shop you will be thinking about this all the time, or perhaps you frequent one often and find yourself asking this question because you see how ‘busy’ it is, or maybe you already own a cafe and you know this answer about yourself, but not about others.

When I was planning Kaffeine, it was something I always wanted to know but only had the courage to ask one person. Since opening Kaffeine, I have been asked a few times, sometimes by randoms who I have never met, who quite bluntly ask..’how many coffees do you make a day?’.

The answer I give is that I’m sorry, but it is really none of your business, but I suggest they sit down for a good hour or so and count all the people, then times that by 10 hours. That’s what I did at Monmouth Borough market back in the early days. Or think about how many minutes there are in a day, and how many coffees you could potentially make each minute. e.g. 1 coffee a minute times 10 hours equals 600 coffees.

I am sorry if I disappoint anyone, but I am still not going to tell you how many we make a day, that is still a secret, but I will tell you percentages. Over the past month this is the results taken from our coffee and tea menu.

Tea Pot 3.35%

Tea Take Away 2.24%

Americano 8.34%

Cafe Latte 21.90%

Cappucino 20.35%

Cascara 0.09%

Double Espresso 3.56%

Double Macchiato 1.24%

Double Piccolo 0.97%

Double Ristretto 0.54%

Espresso 1.85%

Flat White 27.99%

Long Black 3.42%

Macchiato 1.13%

Mocha 1.62%

Piccolo 1.20%

Ristretto 0.21%

The interesting thing of course is that Flat White leads the way and the question we ask is this because it is a trendy drink, or is it because we make it in a 5 oz cup to drink in or a six oz volume to take away and the flavour/size is what makes people buy it? We thinks it’s the flavour.

Peter Dore-Smith
Director
Kaffeine Ltd
66 Great Titchfield st.
15 Eastcastle st.