My wife used to work on the corner of Great Titchfield and Mortimer, from about 2007 to 2009. That is how we found our location. We knew that the demographic of fashion, media, design, advertising was suitable towards our business concept, and also that we would enjoy opening and running a business with that demographic. It is also three minutes from Oxford circus.
I define it as sort of the area of Oxford street, Regent street, Wells Street and Foley street.
But in 2009, it was a pretty quiet area, except for the pubs on a Thursday and Friday night of course, which were rammed. Market Place with it’s few restaurants and the Market Tavern existed but that is closer to Oxford street really, while up our end were the trailblazers that are Scandinavian Kitchen. There was not too much in between and the further up you went, the quieter it got.